HomeTrending TopicsToyotas Scion brand is dead
Posted in Trending Topics on 4th February 2016

Toyotas Scion brand is dead

Welcome to the end, here’s your black Camry

So! We already awake today to find out that we cover a less car brand, as Toyota is killing Scion

It is not we kill the auto industry about here -. It’s a while since Scion has been sold in significant volumes, and I do not think anyone is shocked to see that it is. But here’s what I take away from it:. Pleasant die

It is not an exaggeration. Take it in. It is a real one. The transport industry is working in white bread before our eyes.

Scion was originally rolled out in 2002 to get teens and twenties in their first and second cars. And Toyota will tell you that was successful, because that’s how spiders work! “Scion achieving its objectives the development of unique products and processes and loads new, younger customers Toyota,” the company says. “Today’s younger buyers still want fun to drive vehicles that look good, but it is also more practical.”

“More practical.” Read it again. If you had come down Toyota’s full press release to a single sentence, the one to be.

If you have been as a result of the automotive industry all over the past few years on the edge or elsewhere, you will have noticed that major car companies are trying very hard to find ways to get sold cars. They read the same reports we do; they see the same trends. “Millennials do not want to own anything,” she told. And technological pressures of Silicon Valley – a place that many Millennials it happens – makes the case against the car owner even more attractive. There is uber, there is Google, there are a half dozen other companies that we march to a pool of fully electric driver pods we call an app. No oil changes, no insurance, no burglaries, no alternate side parking, no pain in the hole. You just get where you go when you need to get there.

Practical is the sworn enemy of fun. So when you put your brand in fun, bizarre hanging cubes with wheels, DJ culture, and the young, your species, spray today.

Dan Neil, whose reviews I’ve always liked, in 2003, wrote that the bizarre cube with wheels – the xB – is “aimed squarely at Japanophile Gen-Y buyers barely old enough to drive.” So here’s the thing: Generation Y live in the burbs now, buy minivans and trick soaking. And the boys and girls who replace them are told that they do not need licenses in a few years woe, because only a robot do the work for you. You know, maybe you’ll even simply log on to a fleet of vehicles for moving people and cargo.

It’s practical!

Strangely, even as Scion collapses been US vehicle sales at an all-time high, driven by fuel prices which were at a decade-plus. Most cars around these parts still running on gas, and we have hilarious, cutting to make full faint memories of spending $ 70 to the tank.

But if you look at the numbers, you can see why it is not fountains. Cheap gas inspires people to trucks and SUVs, do not buy it:

Technically, Toyota is the role of the Scion line-up in the Toyota brand. It does not really mean anything, though, because Scion is a shell of its fleur itself. His best sales year was 2006, when it sold 173,000 cars, and it has never recovered since.

Meanwhile, Toyota, the image of practical role. The children can now only buy a Camry. And you know what is great about what? . You can drive Uber with a Camry

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